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RetailX Begins With RFID Journal LIVE! Retail
As the event opened this week in Chicago, RFID Journal editor Mark Roberti spoke about the growth of radio frequency identification as a business tool.
Jun 26, 2019—
This week, RFID Journal is hosting RFID Journal LIVE! Retail, its event covering radio frequency identification technologies for the retail industry, as part of the new RetailX event at McCormick Place in Chicago, Illinois. At the opening of the event, Mark Roberti spoke about the growth of RFID as a business tool.
The conference is a partnership with the Internet Retailer Conference & Exhibition (IRCE), the world's largest e-commerce event, and GlobalShop, the largest event for retail design. Thus, RetailX brings together three distinct areas of expertise: e-commerce, store design and innovation with RFID.
Professor Kevin Berisso, the director of the University of Memphis's Automatic Identification Lab, was the first speaker on day one. Berisso focused on how to get things done faster and more reliably using RFID technologies. "RFID is a way of capturing data without having to use humans for it," he told attendees, "without the mistakes humans make for it, by using radio waves. This data is embedded in the chips placed on product labels. That is, RFID is a technology that enables, multiplying the power to perform tasks if it is well applied."
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