|Home||Internet of Things||Aerospace||Apparel||Energy||Defense||Health Care||Logistics||Manufacturing||Retail|
Companies Anticipate NFC Scale-Up With Apple's iOS 13 Release
Apple's latest operating system will provide greater Near Field Communication functionality for developers; the firm is also promoting multiple products of its own using the technology, prompting NFC companies to prepare for market growth.
For developers and the NFC market as a whole, the significance of this announcement is twofold, says Craig Tadlock, GoToTags' CEO. It not only expands the capacity for NFC-based apps (since most phones will now work with it), but it also signals Apple's plans to build more NFC functionality into its own apps and products. The new Apple Card, for instance, will include an NFC tag to provision it. The company also demonstrated NFC stickers for downloading music at WWDC. Additionally, Apple's HomeKit home-intelligence system and GymKit fitness-tracking solution both support NFC, as will audio app HomePod. "Expect to see much more going forward," Tadlock says.
Until recently, the awareness and adoption of NFC—which transmits at 13.56 MHz and complies with the ISO 14443 and 15693 standards—have been somewhat limited. That, in part, is due to the fact that access to NFC solutions were not available to iOS device users. That was a sticking point, Tadlock says, adding, "People didn't know about it." Now, he predicts, with Apple promoting its phone as a way to interact with physical things, awareness will grow quickly. "Once someone experiences this one or two times, they get it, and it eventually becomes intuitive."
In the meantime, products like Apple Pay remain strong. Two billion NFC-enabled devices are already in use globally—one for every four people worldwide—and a good percentage of those are Apple products, Tagawa says. "Expanding NFC capabilities means consumers will be the big winners," he states. "We'll see more and more new, useful applications that will increase consumers' interest and comfort with contactless experiences." He adds, "iOS 13 will only help."
Login and post your comment!
Not a member?
Signup for an account now to access all of the features of RFIDJournal.com!
SEND IT YOUR WAY
RFID JOURNAL EVENTS
ASK THE EXPERTS
Simply enter a question for our experts.
|RFID Journal LIVE!||RFID in Health Care||LIVE! LatAm||LIVE! Brasil||LIVE! Europe||RFID Connect||Virtual Events||RFID Journal Awards||Webinars||Presentations|