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Sensormatic Releases SaaS Loss-Prevention and Inventory-Management System

The company's RFID- and BLE-based TrueVUE solution is designed to offer a low cost of entry for retailers looking to use RFID to track stock and capture shrinkage data in order to improve inventory accuracy.
By Claire Swedberg

Sensormatic sells electronic article surveillance systems for managing shrinkage across a retailer's enterprise. "We have a significant portfolio of technology around exit gates," Brown says. TrueVUE enables the two applications to be merged into a single cloud-based solution, by which items detected as having been removed from a store are automatically updated in inventory as requiring replenishment. The company also offers its ShopperTrak Traffic Insights platform and its Sensormatic Shrink Management as a Service loss-prevention platform, both in a cloud model.

Sensormatic works with partners to provide hardware and other technology, and also makes some of its own sensors and devices. This includes BLE beacons that can transmit data to mobile phones and thereby identify the movements of shoppers and store personnel, while also providing them with content about products within a store. "We've provided a high degree of functionality on our legacy platform of TrueVue," Brown says, but adds, "It's just a more traditional environment. As we've moved toward a SaaS model and a SaaS platform, we're taking away the need for customers to worry about any hosting model. We take care of that."

Brent Brown
With the use of the GCP, Brown reports, retailers have few upfront costs. "We can turn them on very quickly and move the solution very quickly from pilot phase to deployment," he states. The solution is intended to be modular. If a customer doesn't want a particular feature, that feature can simply be turned off.

With the SaaS model, Brown says, businesses can now more readily expand beyond inventory management and loss prevention. "When a customer deploys," he explains, "the most pressing need is around inventory accuracy," but the next step is often loss prevention, followed by customer-facing systems.

The next step may be to manage the experience for shoppers in fitting rooms. For instance, retailers could provide touch screens or "magic mirrors" with built-in RFID readers in dressing rooms in order to detect what garment is being tried on, and then offer content about that item, as well as other products that could accompany it. Shoppers could request another size from sales associates by pressing prompts on the screen.

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