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Smart Packaging Industry Estimated to Reach $6 Billion By 2023

At a recent AIPIA event, Smithers Pira addressed how inventory control, validity, authenticity, security and the consumer experience will all be impacted by technologies such as RFID; other companies presented their latest innovations.
By Edson Perin

"This fingerprint—or digital printing—integrates the design artwork of the packaging, however, without interfering with its layout, quality and appearance," Villar explained, "and makes this packaging traceable throughout the value chain." Fingerprint technology can be applied individually to each package and can thus be associated with the GS1 Electronic Product Code (EPC), with the same information recorded on RFID tags. Thus allows users to identify each product individually.

In the exhibition area of the AIPIA summit, the use of NFC RFID to allow customers to verify product authenticity was present in several solutions, either alone or in conjunction with other technologies. One chip-free innovation, offered by Digimarc, is based on the same kind of feature found on HP printer boxes, with watermarks printed on the images of the packaging without damaging its layout. According to Digimarc executive Mathew Okin, with pixel modulation applied to an image, a software-recognizable signal can be created via a conventional mobile camera, for example.

This reduces the cost of the application, since users need not acquire RFID reading equipment, nor must they change processes so that tags are embedded. On the other hand, readings performed for traceability purposes are not as accurate as with radio frequency identification. The biggest gain is the use of a common camera to read data from an EPC, which reduces costs and facilitates access to this information even by the end consumers of a particular product.

Digimarc's Mathew Okin says the pixel modulation of an image allows users to create an app-recognizable signal.

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