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RFID as a Strategic Tool
The technology can do a lot more than tell you where your parts containers are located, yet most companies are not taking full advantage of it.
Mar 05, 2018—
Imagine you are walking down the street in London and you look down and see an 11-inch-long stick made of holly. You pick it up, and upon inspection, you realize that it has a core of phoenix feathers. You realize you have discovered Harry Potter's magical wand. You immediately say "Expecto patronum," and a wispy shape of a tiger appears, a guardian against Dementors. You put away your new, powerful tool and never bother to figure out what else it can do.
Doesn't make a whole lot of sense, does it?
RFID should be seen as a strategic tool that can be used to enhance your company's core strategic advantage. If you are a manufacturer that competes by producing goods at the lowest cost, RFID can be used in dozens of ways to take costs out of the system. Processes can be streamlined, capital expenditures in tools and containers can be cut, shipping errors can be slashed, worker productivity can be better tracked and improved, and so on.
If you are a retailer that provides a high-end experience to well-heeled shoppers, RFID can be used, first and foremost, to ensure your product is always available, no matter when, where and how your customer wants to buy it. But it can also be used to create interactive displays on the store floor, where a customer can pick up an item and immediately view a video or a screen containing complimentary items. It can be used to make smart changing rooms, in which shoppers can see information about that item, find out what other colors and sizes are in stock, and call a store associate to bring a different size.
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