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Fujitsu Components America offers BLE sensor beacon, data logger ••• Asahi Kasei Microdevices develops transmit-only BLE IC ••• DeltaTrak unveils BLE wireless monitoring solution ••• Frost & Sullivan honors Smartrac for its RFID solutions ••• Inmarsat says IoT will play major role in protecting agricultural workers.
By Rich Handley

Frost & Sullivan Honors Smartrac for Its RFID Solutions

Based on its recent analysis of the radio frequency identification technology solutions market, Frost & Sullivan has presented Smartrac with its 2018 Europe Company of the Year Award for offering unique value through consumer experience innovation with its Smart Cosmos solutions suite. Smartrac. a global provider of scalable RFID-based solutions, provides a spectrum of inlays, tags, hard tags and solutions for industrial, logistics and retail applications.

Smartrac launched its Internet of Things (IoT) platform, Smart Cosmos, to provide customers with the visibility and control they require to digitize their businesses by securely connecting every product with Smart Cosmos-based solutions, such as Metrics and Experiences. The Smart Cosmos Metrics solution leverages real-time, live product data to show what is happening in retail stores and the supply chain. This data provides complete transparency of in-store business and inventory across a retailer's organization, enabling higher sales and better customer service. The Smart Cosmos Experiences solution offers customers exclusive experiences and dynamic interactions via a mobile phone.

"With Smart Cosmos, Smartrac leaps ahead of competitors in the RFID market," said Ram Ravi, an industry analyst at Frost & Sullivan, in a prepared statement. "The Smart Cosmos solutions suite leverages smart connectivity that allows retailers to 'see' product stocks in real time rather than the traditional RFID technologies that provide product data in batches. The Smart Cosmos platform provides a direct communication channel between the brand and consumer, providing real-time insights into customers' behavior both post-sales and at the point of sale."

Smartrac operates a global R&D organization that holds approximately 1,000 patents and patent applications. The company's focus on scientific research enables it to develop products and solutions that meet challenges in the RFID market. Each year, Frost & Sullivan presents an award to the organization that demonstrates excellence in terms of growth strategy and implementation in its field. The award recognizes a high degree of innovation with products and technologies, and the resulting leadership in terms of customer value and market penetration.

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