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Zebra unveils SMB mobile device ••• Datalogic intros long-range UHF RFID portal reader ••• United Bus Technology equips DC Trails' double-deckers with RFID ticketing solutions ••• Positek RFID technology awarded patent ••• Bluetooth SIG hosts webinar on Bluetooth mesh protocol ••• ams launches NFC sensor interface for Industrial IoT ••• Canada requires breeding cattle imported from U.S. to be RFID-tagged.
By Rich Handley

United Bus Technology Equips DC Trails' Double-Deckers With RFID Ticketing Solutions

United Bus Technology (UBT), a leading IT solution provider for the motor coach industry, has just launched an RFID ticketing solution on DC Trails' Hop-On Hop-Off double-decker buses, which offer sightseeing experiences in Washington, D.C. Every year, millions of passengers use these busses to explore the most historic and popular sites in the nation's capital.

"It provides enhanced ticketing management, valuable data and analytics on rider behavior, fraud prevention, access controls and integrates seamlessly into our fleet," said Liliana Torres, DC Trails' VP, in a prepared statement. "This is exactly what we need to grow our business more efficiently... Technology is extremely important to optimize our business operations and to enhance the rider experience in today's tourism industry."

"Each passenger will be given a RFID wristband upon boarding. Additionally, passengers are encouraged to download DC Trails Hop-On Hop-Off app while onboard the buses," said Chris Liang, UBT's marketing manager and the lead for this project, in the prepared statement. "The app allows users to locate every hop-on-hop-off stop and provides an ETA (Estimated Arrival Time) for every bus. The interactive e-Tour Guide feature is also built into the app, which plays on demand attraction narratives in multiple-languages."

UBT has developed a new website for Hop-On Hop-Off, built an affiliate ticketing platform and designed a customized back-end system. This, according to UBT, makes it the first company to develop a full-spectrum IT solution for tour bus operators.

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