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Ocean ETA Provides Visibility to Location of Vessels and Cargo Contained Within

Savi's new satellite- and cellular-based system for tracking goods from land to sea offers companies access to location and condition data regarding goods traveling across oceans.
By Claire Swedberg

If a store were planning a sale on specific products ordered from Asia (such as lawn furniture), it could know which goods were in transit, as well as when they would be received. Thus, the retailer could ensure that the items would be available for an advertised pre-summer lawn products sale, for example.

Companies can also receive alerts, Efird says, if a product or container is determined to be off-schedule. The solution comes with add-on tools called Savi Insights, she notes, "to see trends over time and collective data about the shipments."

For the past two months, several companies that ship high-value goods have been testing the Ocean ETA function with the Visbility and Multi-Enterprise Grid. One such firm was constructing a new facility and had preplanned labor schedules that relied on receiving parts in a specific order. The technology, Efird says, enabled the company to know when four of the 20 expected containers were not on the anticipated vessel, and thus to reschedule its work force according to that information.

The technology provides benefits not only for real-time scheduling, Efird says, but also for long-term planning. "If you take this to the logical extension," she states, "you can address the tremendous amount of slack that's built into a shipment [schedule]," which is intended to accommodate any delays along the supply chain. If shippers and product owners can be certain of the arrival date and time of goods, they can manage tighter scheduling of each shipment, reduce labor, expedite transit times and reduce demurrage fees.

Customers who use the technology are also interested in sharing their data with other stakeholders throughout a supply chain, the company indicates—for instance, shippers could share information with suppliers, port operators or transportation providers. They could then view information pertinent to them, based on their user ID and password.

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