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Smart Cooler Helps Companies Sell More
Embraco has created an Internet of Things-based platform to help customers market more drinks and food at the point of sale.
Oct 16, 2017—
Embraco, a multinational company focused on innovative refrigeration solutions with global operations and an annual production capacity of 40 million hermetic compressors—deployed throughout Brazil, China, Italy, Mexico, Slovakia, the United States and Russia—has created a platform service known as diili, which gives a voice to commercial refrigerators via a solution based on the Internet of Things (IoT) concept. According to the company, Embraco's platform is designed to boost sales of food and beverage brands that use its handsets.
To this end, the diili system allows the remote management of freezers and refrigerators at the point of sale (POS), according to Daniel Moraes, the senior manager of Embraco's new business. "The solution was designed to help companies achieve efficiency gains and results in a faster, more strategic way. This is how Embraco seeks to act in the market, understanding the daily challenges of its customers and helping them make products and services increasingly efficient, like diili."
Among the company's goals are turning technology into innovation that adds value to its business and helping its customers to differentiate themselves in the market. "Innovation has always been in Embraco's DNA throughout its 46-year history," Moraes states, "a strand that permeates all operations and supports its ability to produce more and better."
With the platform, food and/or beverage brands receive information regarding how often a refrigerator door has been opened and which product has been most consumed. In real time and remotely, the diili system makes freezers and POS refrigerators give access to this information to brand managers of refrigerated products.
Diili is a complete IoT solution, the company reports, with sensors and embedded electronic controls. Data is captured and transmitted by the solution's connectivity layer. According to Moraes, embedded electronics and intelligent analysis of information make it easier to formulate strategic decisions by communicating through a smartphone app or Web application.
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