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Five Tips to Having a Great Show at LIVE!

Steps you can take now to ensure that you get the most out of your exhibition at the event.
By Sonja Valenta

To prevent your message from looking like spam, it's important that you do not send out a generic promotional e-mail, but rather customize your message to include the attendee's name and why that person should take time to visit you at the event. Information about how your solution can help the attendee's company, as well as any demonstrations you may be conducting and your booth number, should be included in the message.

3. Participate in Our Passport: Scan & Win Program
This popular program, designed to drive traffic to your booth, has been incorporated into the RFID Connect mobile app. Each exhibitor at LIVE! will receive a unique QR code. When an attendee visits your booth, that person can scan your QR code to win one of 300 prizes we are offering—including a grand-prize drawing for two Apple iPad Mini 3s. We will distribute your unique QR code prior to the exhibit hall opening on Wednesday, so be on the lookout for this packet at your booth before the show opens.

4. Use Social Media
Be sure to utilize social media to promote your participation before, during and after the event. You can include teasers, such as a countdown to the conference, a new product you will be revealing, pictures of your team setting up your booth, and so forth. Maximize your exposure by tagging the event on Facebook, and by using the #RFIDLIVE event hashtag on Twitter. This will help to ensure that your company is perceived as a savvy, active player in the market and at the event. If you won't have resources available to post updates while at LIVE!, there are many free tools available that will let you schedule posts ahead of time. Events are intended to be a little fun, so don't be afraid to show your company's personality in your posts.

5. Follow Up After the Event
It is critical to follow up with your leads within a week after the conference. If you miss this opportunity, you can bet that you will be behind the ball, as your competitors will have already jumped on it. Don't assume that your colleague will follow up with a lead—discuss with your team who will do what, so that no leads fall through the cracks. Again, don't just send a blanket follow-up e-mail. Make it personalized—and, if applicable, provide relevant content, such as a free white paper, links to resource pages on your website, an invitation to a webinar you are hosting, articles and so on. Or use this opportunity to set up a call (remember to lay out your objective in calling), as well as meeting dates and times.

These five simple steps will ensure that you have a successful exhibition, and we look forward to seeing them in practice next week in San Diego. Feel free to stop by RFID Journal's booth (940) if you have any questions, or to let us know how we can better serve you. Come share your experience with us, or simply stop by and say hello.

Sonja Valenta is RFID Journal's VP of marketing. For a free consultation about your RFID marketing strategy, e-mail marketing@rfidjournal.com.

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