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By Beth Bacheldor

T.A.P. Tag Technologies NFC-enables RealTimeRental's New Mobile App

RealTimeRental, a provider of vacation rental reservation software, and T.A.P. Tag Technologies LLC, a supplier of Near Field Communication (NFC) RFID tags, have partnered to integrate NFC RFID technology into RealTimeRental's new mobile app.

T.A.P.'s Targeted Action Platform (T.A.P.) RFID tags can be used to add NFC capabilities to small items, such as key chains, stickers, property sale signs, rental property signs, business cards, and more. The tags work with the new mobile app to display custom messages on rental guests' NFC-capable smartphones, the company reports, and to communicate with rental agencies.

T.A.P. has a proprietary back-end platform that upholds a sophisticated infrastructure, the company explains, thereby allowing the technology to manage and distribute a variety of data resources. The back-end platform has been integrated with RealTimeRental software so that clients can push rental property information directly from the software to the tag, displaying the information they want a particular guest to have.

While T.A.P. is able to supply a customer with a variety of tags based on its particular business requirements, RealTimeRental says, the most common tag that T.A.P. is supplying for its app is one made with NXP Semiconductors' NTAG213 RFID chip.

The RFID tags can also be seamlessly integrated with RealTimeRental's Tenant portal, Owner Portal and Service Vendor Portal, T.A.P. notes. Using the Tenant Portal, a rental guest can easily tap his or her NFC-capable phone to the tag in order to notify the property manager, the housekeeper and any other contact that he or she has checked out of the rental property. After checking out via the T.A.P. tag, the rental guest can immediately be prompted to reply to a series of questions relating to that individual's stay. The tags can be programmed to display virtually any message to rental guests, according to T.A.P, whether a reminder to take out the trash and recyclables prior to checkout, or to book their favorite vacation week and rental property for the next season. The system leverages the Service Vendor Portal, enabling maintenance tasks and requirements to be transmitted to the servicing person that is physically at that location via a simple tap of his or her phone.

T.A.P. says it tags are customizable, and that RealTimeRental's clients are using them in a variety of ways. For example, some clients have placed T.A.P. tags on rental property signs that display interior photos and the property manager's contact information. Others hand out T.A.P.-tagged key chains or waterproof bracelets to guests upon checking in that link to house rules, area attractions, event calendars and more. Additionally, some clients have T.A.P. tags on their exterior office walls, in order to post hours, phone numbers and featured properties.

RealTimeRental is also leveraging the technology for its own business, T.A.P. reports. The RealTimeRental team uses T.A.P.-tagged key chains that serve as virtual business cards and, when tapped by a NFC-capable smartphone, deliver all information that would be included on a standard business card. The firm also has a T.A.P. tag located outside of its office, against which a person can tap a smartphone in order to view the company's office hours and links to its website, in case local clients pass by outside of business hours and are seeking information.

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