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Kiev Shopping Center Tests Leantegra's RTLS-Beacon Solution

Art Mall is testing a system that employs Bluetooth and ultra-wideband technologies to track the locations of shoppers and merchandise, in order to provide a variety of services.
By Claire Swedberg

In addition, Art Mall is inviting consumers to use the Leantegra app to receive beacon-based coupons and promotional information. The mall has its own app that provides information regarding each shop and enables visitors to collect bonus points for making purchases. Leantegra set up a Connected Venue Operators (CVO) software portal to integrate its own app with Art Mall's, Chekalkin explains.

In addition, consumers can use the Leantegra technology via the mall app to view their own general location, based on beacon data, and access directions to reach a particular store.

Leantegra's Val Chekalkin
With UWB and BLE location data, the system also provides analytics. For instance, it displays, on the cloud-based server, the number of individuals that have passed near a store or food court, how many stopped there and when this occurred. Stores and mall management can then access that data via the CVO Portal as needed.

The Art Mall project is the first such pilot in Ukraine, Chekalkin reports, while Leantegra has demonstrated the technology for Breeze Creative, a digital agency in Israel, and is working with Helen Marlen Group—a Ukrainian omnichannel retailer that sells such brands as Gucci, Burberry and Alexander Wang—to install a pilot at its retail locations in the future.

Companies like Art Mall would pay for the system by buying the hardware outright, and then make monthly software license payments, as well as pay for access to data stored on the cloud-based server. Leantegra is marketing its solution for use at airports, concerts, festivals, museums, retail locations and other venues.

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