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Quuppa's Beacon-based RTLS Sees Adoption by Health Care and Retail

The company's real-time locating system uses Bluetooth-beacon tags and receivers with integrated antennas to track personnel and assets, determining location within a few centimeters.
By Claire Swedberg

With RetailerIN, a store can view information regarding where shoppers go within its premises, how long they spend in certain locations and which areas of the store may not attract many customers. RetailerIN also communicates with the retailer's point-of-sale software and compares the sales data against the location of a specific basket or cart, thereby pairing information about where a particular patron went to data about the specific products purchased. For instance, if a customer makes a large meat purchase, the software can trace back his or her movements and determine what might have prompted that sale, or how the meat purchase may have reduced the buying of other accompanying products.

According to Carreras, the system offers a good alternative to other indoor location systems, such as those utilizing cameras. He notes that camera-based systems do not typically provide full-store coverage and cannot easily follow a shopper from one area to another. What's more, he says, RTLS solutions using Wi-Fi or other types of active RFID tags can be expensive to install, while Wi-Fi transmissions do not provide highly granular location data. Traditional Bluetooth beacon systems also lack location precision; typically, they indicate only that a smartphone is within range of a beacon.

Iacopo Carreras, ThinkINside's CEO
"There's a lot of knowledge and technology to understand what people buy, and deep analysis of that," Carreras says, "but very little knowledge about what happens in the store."

Although ThinkINside has deployed RetailerIN at grocery stores, it has also carried out installations at specialty shops, including a tea retailer in the United States. In the case of the tea retailer (which has asked to remain unnamed), HAIP tags are being applied to tea-making equipment and other products, so that store management knows which goods are picked up and handled by customers.

ThinkINside is currently in discussions with multiple other retailers throughout Europe and the United States to launch pilots, Carreras says. His company intends to also offer the solution for the health-care and hospitality markets next year, he adds, in order to provide intelligence regarding where individuals go throughout the facility.

In addition, General Sensing is working with a U.S. hospital to deploy MedSense Look, using Quuppa technology, at the beginning of next year. The hospital will utilize the system to quantify patient progress toward recovery after surgery, Gips says.


Neha Mallik 2015-11-23 02:04:04 PM
Very informative post. It is true that beacon based systems today are being used across diverse domains from retail to healthcare. While beacons enable seamless and efficient solutions, the real value of iBeacon technology is the data that it helps gather. For example, in the retail sector, beacons help gather valuable data around important metrics like store footfalls, in-store heat maps and dwell times. You can read about key metrics that can be tracked with beacons in the following blog - http://blog.beaconstac.com/2015/05/beacon-analytics-in-retail-4-essential-metrics-for-retailers/
Zhixiang Di 2017-06-02 06:25:16 AM
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