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RFID Weaves Service, Marketing and Inventory at House of Blue Jeans

A small retail store in The Netherlands is using passive UHF tags and readers to help shoppers find what they're looking for—and have fun doing so.
By Mary Catherine O'Connor

"We want consumers to be able to consume the data associated with the RIFD tags," Hauser says. "So if they use the app, they move around a store and can see promotions. If the customers have expressed interest in a certain product in the past, the app will alert them when they approach it."

This is enabled through Tofugear's Omnitech platform, according to Andrew Leciejewski, a Tofugear managing partner. The company sells Omnitech as a software-as-a-service subscription. A retailer must also purchase whatever hardware—such as a smart mirror, RFID readers and Bluetooth beacons—it needs to support the applications it wants to offer customers.

A House of Blue Jeans customer selects his profile on the smart mirror.
Tofugear can customize touch-screen mirrors for use inside fitting rooms or on the sales floor, Leciejewski says, based on a retailer's needs and its store's physical layout. Due to the compact size of its fitting rooms, House of Blue Jeans opted to place one full-length touch screen mirror on the sales floor. An RFID reader integrated into a small counter next to the mirror interrogates the RFID tags attached to any clothing items a shopper holds up in front of it, and the system suggests other items to consider, based on the available stock and the style of the garments. If the customer also has the store's app running on his phone, the beacon integrated into the mirror will pull up his profile and the messaging on the mirror might also suggest items that complement past purchases.

Tofugear used readers from Convergence Systems Ltd. (CSL) and Bluetooth beacons from Kontakt.io for the House of Blue Jeans deployment, says Leciejewski.

The customer can also use a camera integrated into the mirror to take photographs of himself, alone or alongside friends with whom he is shopping, and post those pictures to social-media networks.

Mounted inside each fitting room are an Apple iPad and an RFID reader, which collects the unique identifiers encoded to all apparel items that the shopper has brought into the room. These garments appear on the iPad screen, and the shopper can quickly move some or all of them into a digital shopping cart and purchase them while still inside the fitting room, simply by paying via DigiByte or an electronic wallet app. Once the transaction is completed, the sales clerk receives a message on his or her smartphone and checks the selected items against the shopper's receipt before that individual leaves the store.

USER COMMENTS

Alain Papanti 2015-10-30 12:48:29 AM
This solution with a native and invisible RFID tag from Primo1D would create the ultimate experience.

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