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Adored Helps Gunstock Mountain Market to Loyal Customers, Attract New Ones

The all-season resort is one of dozens of New Hampshire and Massachusetts businesses using the beacon-based service to send promotional offers to participating consumers, based on their anonymized location and behavioral history.
By Claire Swedberg

Last week, Adored announced that it had raised a $2.3 million round of funding from local investors. That added revenue, the company said, will help the company launch the next phase of its deployments, by improving on the software that analyzes behavior and targets promotions appropriately.

In addition to Gunstock, von Wallenstein says, four other ski resorts will implement the system for the next ski season. The main advantage of the app for consumers, he notes, is that they retain complete anonymity. "No account is created," he explains, "There's no e-mail address, gender, age," simply the beacon-based location data being collected with regard to a unique ID number.

Gunstock's Bill Quigley
According to von Wallenstein, the Adored solution comes with beacons supplied by a variety of vendors, including Estimote.

A total of 65 cafés, theaters, hockey arenas and other businesses in the metro Boston and New Hampshire areas are already Adored adopters, von Wallenstein reports, and he expects to have 250 businesses participating by the end of this year, primarily in the Boston area. The results to date include quick-service locations increasing their average visits per week by 20 percent, as well as dining establishments converting 20 percent of their casual customers into regulars. The solution is being offered as a monthly subscription, at a rate that varies according to the size of a business, ranging from $200 to several thousand dollars per month. That fee includes the beacons.

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