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Adored Helps Gunstock Mountain Market to Loyal Customers, Attract New Ones
The all-season resort is one of dozens of New Hampshire and Massachusetts businesses using the beacon-based service to send promotional offers to participating consumers, based on their anonymized location and behavioral history.
Jul 13, 2015—
New Hampshire's Gunstock Mountain Resort is employing a Bluetooth Low Energy (BLE) beacon solution provided by Adored to communicate with, and market to, its guests, as well as to those who have never visited the mountain. The system does this according to each person's location, which helps to identify his or her interests.
Adored's beacon-based loyalty app enables cafés, restaurants, retailers, arenas and other businesses and brands to market to customers via their phones and tablets, based on their anonymized shopping history and location. The app is available for Android and iOS platforms, and can be downloaded at the Google Play and iTunes websites.
All of this is intended to help Gunstock, as well as other businesses using the app. Ski resorts offered one of the early use cases that Adored's founders considered when launching the company in October 2014, says Cory von Wallenstein, Adored's CEO and one of its three co-founders. Von Wallenstein recalls visiting four resorts, all of which told him that they had found developing their own app for engaging customers to be a marketing mistake. "They could not deliver enough value to get the app installed and keep it installed on a consumer's phone," he says. They indicated that they needed an app able to provide real value for guests, generate more targeted offers and be useful off-location as well, in order to maintain the high engagement that would have them ready to use it the next time they visited the resort.
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