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Trimble shrinks UHF RFID reader module ••• SweetWater 420 Fest employs Vendini's RFID system for ticketing, access control ••• Mobile airline boarding passes on the rise, delaying the transition to NFC, study finds. ••• TexTrace joins global RAIN RFID Alliance ••• Transcends releases new version of open-source RFID middleware.
By Beth Bacheldor

SweetWater 420 Fest Employs Vendini's RFID System for Ticketing and Access Control

The Sweetwater 420 Festival, taking place on Apr. 17-19, 2015, in Atlanta, and featuring more than 45 music acts, will leverage an RFID-based solution to manage ticketing and access control. The solution, provided by San Francisco-based Vendini, employs high-frequency (HF) 13.56 MHz passive RFID tags built into wristbands that will be worn by everyone at the venue, whether staff members, volunteers, audience members or performers.

The wristbands for the three-day festival, presented by SweetWater Brewing Co. and produced by Happy Ending Productions, will be used for ticketing, access control and security, according to Paul Chalker, a spokesperson for Vendini. The wristbands leverage NXP Semiconductors' Mifare chips compliant with the ISO 14443A specification. The bracelets are being mailed to patrons who have elected to receive their passes prior to the festival, shipped in customized, commemorative SweetWater 420 Fest boxes that also include images and information about the event. The bands will also be available for purchase at the box office, located near the main gate.

Each patron will be able to register his or her wristband, so that if it were lost or stolen, the bracelet could be remotely deactivated and that person would be able to obtain a replacement. Patrons with VIP tickets can get five electronic drink vouchers loaded onto their wristbands that they can then use in select VIP areas.

There will be approximately 45 proprietary Vendini custom-designed and -manufactured RFID portals situated throughout the festival grounds, at main gates, at VIP entrances and back-stage. In addition, there will be about 40 to 50 Linea Pro 5 peripheral readers, provided by Infinite Peripherals, that can be attached to Apple iOS devices for security, management and additional entry purposes.

Vendini supplied a similar RFID-enabled system to the Bristol Rhythm & Roots Reunion, a three-day music festival held in the twin cities of Bristol, Va., and Bristol, Tenn., in September 2014 (see Bristol Rhythm & Roots Reunion Music Festival Opts for RFID).

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