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Chico's Finds RFID a Good Fit at 13 of Its Soma Intimates Stores
The technology enables the stores to track merchandise as it arrives and leaves, providing visibility into inventory levels and ensuring that customers can always find the sizes and styles they need.
Oct 10, 2014—
Women's fashion retailer Chico's FAS Inc. has completed a one-year pilot of radio frequency identification technology at 13 of its approximately 200 Soma Intimates stores, and is now planning to make those installations permanent—which may include integrating the technology with its point-of-sale (POS) system. The company is also reviewing how it might expand the solution's use to other store locations.
According to Jamie Kress, Tyco's director of sales and strategic accounts, the pilots consisted of an RFID solution provided by Tyco Retail Solutions for tracking garments at the item level when they were received from the distribution center, as they moved from the back room to the sales floor, during weekly inventory checks, at the point of sale (POS) and, finally, as they left through the front door. Tyco's TrueVue software, residing on a dedicated server, manages the collected read data, identifies when inventory requires replenishment and monitors the movements of goods throughout the store.
Following that project's completion, the company deployed an RFID system at a single Soma store in Naples, Fla., that was selected due to its close proximity to Fort Meyers, as well as the supportive, experienced sales staff at that site. In 2013, it expanded the deployment to include 12 additional stores, appointing team captains to oversee the pilots and results within districts (groups of stores). Chico's did not respond to requests for comment about the installation.
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