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Beacon-based Scavenger Hunt Is a Hit at Ball Game

The Durham Bulls introduced a Radius Networks BLE solution that not only enables fans to play games, but also lets the team and its partners manage parking and deliver promotional offers.
By Claire Swedberg
Tags: Retail

To win a prize during Monday night's scavenger hunt, players had to be among the first to finish. "We had one fan complete the hunt within five minutes of gates opening for the game," Carter says. "Safe to say she was into it."

Initially, the team wants to use the system to enable games such as the scavenger hunt, though in the future, it plans to use beacons deployed in other parts of the campus for additional functions. In the parking area, for example, the beacons could be employed to help baseball fans find parking spaces more efficiently. In this case, a user would download an app dedicated to the parking area. As the individual entered that parking area, his or her phone would receive beacon transmissions. The software on the server would approximate the fan's location, and then send relevant data based on that location—such as "parking Area B is full"—thereby allowing the guest to abandon efforts to enter that filled area.

"Anytime we have the opportunity to better understand our fans and make their experience better, we want to explore it," Carter states. "The Bulls and Capital Broadcasting are always at the forefront of new technology, so being the first minor league park to install [beacon technology] was appealing as well. The scavenger hunt was really just a fun way to test out the possibilities."

Radius Networks has other customers that hope to use the system to manage parking areas in conjunction with additional technology, such as infrared or pressure sensors that could detect which parking spaces are open. The drivers would then receive updates indicating the direction to the closest empty spaces. These installations, however, are in the early stages, Wallace says.

The RadBeacon USB and an adapter that enables it to be powered by an ordinary wall outlet.

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