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RFID News Roundup
Kontakt.io unveils Cloud Beacon to manage Bluetooth beacons ••• HID Global adds HF tags to SlimFlex portfolio ••• Radius Networks to provide beacons for ATIV's EventPilot conference app ••• NFC tags give voice to London's Talking Statues ••• SeManTiK initiative studies physical endurance of contactless smart cards.
The EventPilot app lets meeting planners control which message is shown when and where, and to schedule push notifications triggered by RadBeacons. All notifications in EventPilot include the option of directing users either to a specific view within the conference app, such as a particular session or sponsor details, or to a website via a URL, according to the company. EventPilot is available as a native event app for iOS and Android, and can be downloaded from Google Play or Apple iTunes. A Web-enabled app is available for BlackBerry and Microsoft Windows Phone 7 devices.
NFC Tags Give Voice to London's Talking Statues
The NFC tags work with Android devices; the plaques also feature QR codes for use with iOS phones, and a tiny URL is available that visitors can type directly into their phones. In each case, a sound file is downloaded onto the device that features a phone ring and a monologue. The monologues, written by playwrights, correspond with the statues and were recorded by various actors. For example, when a visitor engages with the plaque at the Sherlock Holmes statue on Baker Street in London, actor Ed Stoppard recites a monologue written by Anthony Horowitz.
The R&D project is designed not only to provide visitors with novel and animated history experiences, but also to examine how well NFC technology works in engaging with people. The RCMG will collect data indicating how users engage with the statues, as well as what they want when they do so—if they seek "a snippet of information, a culture bite, or something deeper and more involved"—according to a blog post on Antenna Lab's website. RCMG will harvest the data generated by the app, talk to users and report back on the level of uptake, and on how people found the experience.
The project began last month and aims to reach at least 100,000 users. According to Billington, the project is off to "a very strong and encouraging start," but it is still "too early to share" any of the data collected.
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