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Fujitsu Buys GlobeRanger, Bringing the Electronics Company into the U.S. RFID Market

GlobeRanger can now sell its Edgeware platform, along with Fujitsu's tags, integration and software solutions, to the Department of Defense and its suppliers, as well as to markets globally, with the support of its new parent company.
By Claire Swedberg

With the acquisition, GlobeRanger's staff of less than 20 employees—primarily engineers and other technical staff—will continue to operate out of the Richardson office. GlobeRanger will become a branded division of Fujitsu, and intends to continue serving the same customers, though it may opt to expand its offerings to include technology provided by Fujitsu, such as RFID tags and integration services.

The long-term plan, Brody says, will be to expand GlobeRanger's products beyond the United States, to include solutions for other countries' defense agencies and their suppliers around the world, through the relationship with Fujitsu. What's more, Bownes adds, since Fujitsu UK & Ireland also offers IT-based services for the commercial and industrial sectors worldwide, iMotion Edgeware could also serve these markets.

GlobeRanger's George Brody
However, Bownes notes, with the defense initiative, Fujitsu's focus is on MRO solutions to enable the management of data related to the servicing of defense-based assets. He cites the example of the Joint Strike Fighter (JSF) program, aimed at replacing existing fighter, strike and ground attack aircraft for the United States, the United Kingdom, Canada and Australia. Much of the expense of replacing these assets, he says, will include ensuring accurate data regarding the logistics, maintenance and repair services for the new equipment—which, he adds, will ultimately drive down the entire program's cost.

"It is about managing the life, usage and health of all military assets against operational plans that ensure you drive down the number of spares in the supply chain," Bownes states, "and have only the necessary stock to execute the maintenance activities required for operational needs." By employing RFID-based data management, he says, users can ensure that they do not overstock, while improving the reliability of items in order to reduce the number of MRO activities required.

GlobeRanger's customers, Brody says, can now expect to gain solutions that include hardware and integration, rather than merely its Edgeware platform. "We will continue to sell to the DOD [and its suppliers]," he states, "but now, with the power of a $46 billion company behind us, now we will be able to augment our services with these significant resources."

For the radio frequency identification market, Brody says, the acquisition indicates the value that the technology is bringing to end users. "With a big player like Fujitsu getting focused in RFID solutions," he notes, "this will make the RFID market very relevant."

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