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HID Trusted Tag Offers Secure NFC Connection Without App

Marketing and health-care companies are testing the new tag to determine how well individuals with smartphones can use the tag to link automatically to a URL via a one-time password with each read.
By Claire Swedberg

For electronic visitor verification, the system could be used in two ways. If a company sends employees to provide home health-care visits, an NFC Trusted Tag could be mounted at each location where patients are visited, or it could be embedded in a wristband worn by the patient. Workers would carry NFC phones, but as with the consumer use case, they would not have to download an app. Each time employees visited a new patient, they would tap their phones against the tag once, and then do so again upon leaving. This would bring them to a slightly different URL each time, thereby creating a single, secure record.

The value of security in the home health-care market is the assurance that, because the tag uses HID's Trusted Tag technology, it could not be cloned and the counterfeit version of the RFID inlay then read to fraudulently claim a visit was made. The tag must run the HID Global Trusted Tag Services software in order to provide the secure functionality.

In 2013, HID Global released its Trusted Tag Services Software Developer Tool Kit (see HID Global Offers Security for NFC), intended to enable businesses to create their own apps for use with NFC technology, using HID's cloud-based service to verify a tag before it is directed to a website or data. That development kit is still being sold to users for that purpose. According to Robinton, several companies also approached HID Global at the time that the kit was released, indicating they wanted a secure NFC solution that would not require an app. Many consumers, these firms claimed, did not want more apps running on their phones. As a result, HID Global began developing the Trusted Tag to enable the same security functionality without the use of an application.

One home health-care company is presently piloting the technology, Robinton reports, while multiple businesses are testing the tag in the advertising market on smart posters. The pilots are ongoing, he says, and will continue for approximately a month. He declines, however, to provide specific details regarding the pilots or the companies conducting them.

Tag price will vary according to the form factor, Robinton notes, though the tags will be priced equivalently to the cost of a standard NFC HF passive RFID tag, he says. The cost of subscription to the service will vary according to how it is used.

At next week's RFID Journal LIVE! 2014 conference and exhibition, HID will demonstrate its Trusted Tag, which is a finalist for the Best in Show category at this year's RFID Journal Awards.

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