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Dorney Park Visitors Go Cashless, Thanks to Kiosks that Dispense RFID Wristbands
The Pennsylvania amusement and water park developed its FastPay system, with help from PDC, to make it easier for patrons to pay for goods and services.
Since the system's launch, Fehnel reports, the kiosks have been attracting an increasing number of users, as guests become familiar with it. The park has posted signage explaining the technology throughout its premises. He declines to provide specific numbers of users, or the amount of money spent on the system, but says he is pleased with the initial response. One surprise, he notes, is how popular the technology has been with young people, including school-aged children who wear the wristbands and load either their own or a parent's money into their prepaid account.
During the coming weeks, the park plans to begin selling both season and single-day wristbands online. Users can plan for their visit by making a ticket purchase, but will also be able to load funds into their prepaid account and print a redeemable coupon, which they can then provide at the gate to receive a wristband.
In the future, Fehnel says, there may be other services bundled with the FastPay system, such as enabling users to link the RFID number on a rewearable wristband containing the season pass ID number, in order to gain entrance to the park via the wristband. The wristband could also be used by those who pay to skip lines and access rides faster. Using the wristbands to connect users with social media is another opportunity, Cetera adds. Such an application would require kiosks at which users could post pictures or messages about their visit.
"Really, I'm not sure where the limits are to this," Fehnel states.
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