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Dorney Park Visitors Go Cashless, Thanks to Kiosks that Dispense RFID Wristbands

The Pennsylvania amusement and water park developed its FastPay system, with help from PDC, to make it easier for patrons to pay for goods and services.
By Claire Swedberg

"Our company is always looking for ways to improve the guest experience," Fehnel says. To that end, the park began working with PDC to develop the FastPay system to coincide with the park's opening this summer. The park has installed four kiosks near its entrance, custom-manufactured for PDC by EuroTouch Kiosks. Each kiosk includes a built-in high-frequency (HF) 13.56 MHz Feig Electronics Obid Classic-Pro RFID reader, says Greg Cetera, PDC's regional sales manager, and holds a stock of disposable plastic wristbands with Texas Instruments Tag-it HF-I tags compliant with the ISO 15693 and ISO 18000-3 standards.

When a guest uses a kiosk to load money into an account with a credit or debit card, or with cash, KioWare software stores the account data, and as the kiosk dispenses a wristband, its RFID tag ID number is read and stored along with the account ID. The user then attaches the wristband to his or her wrist, and proceeds to visit the attractions. To make a purchase, the guest taps the wristband against one of the POS terminals, provided by Micros Systems. The terminal come with an RF IDeas AIR ID (pcProx) Enroll reader, which captures the wristband tag's ID number and forwards it to the back-end system, where KioWare software then reduces the wristband's prepaid account balance according to the sale price of the user's purchase.

The FastPay rewearable silicone wristbands, designed for use during multiple visits, are available in youth and adult sizes.

To encourage visitors to utilize the new system, the park is offering bonus cash at 10 percent of the value of each new activation. For instance, if a user were purchase a wristband with a $20 balance, that individual would have $22 loaded into his or her balance.

The rewearable season wristband, composed of silicone, costs $4.99, in addition to the amount of money loaded into the account. These reusable wristbands must be purchased at the gate, since they are not designed to fit into the kiosk's dispenser.

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