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Making the RFID Connection

End users and solution providers are beginning to understand the value of RFID Connect.
By Mark Roberti

What's more, end users and systems integrators are taking advantage of the RFID Connect smartphone application that we introduced in January 2013 (see RFID Journal Releases RFID Connect Smartphone App), which synchs with the Web site. The app is designed to enable LIVE! attendees to get the most value from the conference. They can use the app to research sessions they wish to attend and exhibitors they would like to meet, and create a daily planner that they can then bring to the conference on their Apple iPhone or Android mobile phone.

Our reports show that more than 80 percent of preregistered attendees have logged on to RFID Connect during the past month, and many are adding exhibitors to their to-do lists. This is encouraging, as it shows that end users are interested in figuring out which companies offer what products, and are meeting those exhibitors that have solutions to their business problems. Our smartphone app allows attendees to highlight booths on their to-do list, so when they walk through the exhibit hall, they won't miss the booths they want to visit.

Recently, I've noticed that skeptical vendor, as well as other solution providers, uploading products to RFID Connect. This is a gratifying, as enquiries from end users and systems integrators will encourage companies to put more effort into adding their products and keeping their information up to date.

Of course, RFID Connect alone cannot transform the RFID industry. Face-to-face events, such as RFID Journal LIVE!, are where a lot of deals are made. Web sites and magazines that educate end users about the technology are important. And the education that solution providers offer through their advertising and Web sites is also vital. But RFID Connect is clearly helping to connect buyers and sellers.

Mark Roberti is the founder and editor of RFID Journal. If you would like to comment on this article, click on the link below. To read more of Mark's opinions, visit the RFID Journal Blog, the Editor's Note archive or RFID Connect.

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