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Making the RFID Connection

End users and solution providers are beginning to understand the value of RFID Connect.
By Mark Roberti
Apr 22, 2013

When we at RFID Journal re-launched RFID Connect, our event-planning and online community site, in February 2012, our goal was to help end users and systems integrators find the products and solutions they needed. The site was designed to enable vendors to upload information regarding their products, including images, spec sheets and more. If you've read my blogs and editorials during the past year, then you know I've been frustrated because few RFID solution providers initially took advantage of this opportunity.

Some providers were skeptical of RFID Connect's value. One vendor asked me why his company would want to list its products on a Web site alongside those of its competitors. I said the company should do it for the same reason retailers congregate at shopping malls and fast-food companies gather in food courts—because having choices attracts buyers.

I'm happy to say that attitude is beginning to change. To encourage more vendors to update their profiles and upload products, we began linking exhibitors on the Web site for our RFID Journal LIVE! conference and exhibition—to be held in Orlando, Fla., from Apr. 30 to May 2— to their RFID Connect profile. In addition, we gave all event exhibitors a "gold" listing on the site, providing them with the ability to post additional product information. That helped create a critical mass of vendors and products at rfidconnect.com.

As a result, I am now seeing end users and systems integrators from around the world utilizing RFID Connect to learn more about available products and services. I was recently copied on an e-mail from a systems integrator in the Czech Republic that sought to learn about active RFID sensors from a firm in Hong Kong. This might not seem like a big deal, but it is—it means that a company in Europe can deploy a solution that will benefit its business. And it generates business for the Hong Kong firm, allowing it to invest in developing new or better products. That, in turn, will enable a greater number of end users to find solutions.

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