This section includes articles about cutting-edge research, new products that could impact RFID systems and about creative uses of RFID technology.
Boston Ad Agency Experiments With RFID-enabled Marketing Strategies
In one example, Allen & Gerritsen married RFID, Instagram and tic-tac-toe, as a team-building exercise for its staff and a demo for its clients.
Innovation Case Studies
RFID Helps Amputees Manipulate Prosthetic Hands
MORPH, developed by Infinite Biomedical Technologies, lets users control their environment.
The New 'It' Tool for Branding Products and Services
Companies are turning to RFID to engage consumers via social media and interactive ads and promotions.
Innovation Editor's Notes
Insights From RFID Journal LIVE! Brasil 2013
RFID's adoption in Brazil is still behind that of the United States and Europe, but companies are deploying the technology and solution providers are innovating.
Innovation Expert Views
Making More Sense
We must present all the data we collect in a meaningful way.
Innovation Best Practices
White Papers: An Effective Way to Reach and Teach End Users
RFID solution providers explain how to develop and market a white paper that will attract potential customers.
Innovation How To Articles
Special Preview: "How to Choose the Right RFID System" Report—Hybrid RFID Systems
This step-by-step guide, created by RFID Journal's editors, helps companies match their particular requirements to the proper RFID system.
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