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Advertise with RFID Journal

RFID Journal is the leading source of news and in-depth information about radio frequency identification (RFID) and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide--in print, online and at face-to-face events.

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Online Advertising Opportunities

RFIDJournal.com delivers real-time news, information and resources on the latest RFID technologies, applications and deployments. RFID Journal is the largest and fastest growing RFID-specific Web site, attracting more than 200,000 unique visitors monthly. The RFID Journal weekly e-mail newsletter provides timely coverage of the rapidly evolving industry and is how more than 35,000 senior executives and implementers at leading companies stay up to date on RFID. In addition, RFID Journal has launched industry-specific newsletters to better serve the needs of users in specific RFID-driven industries.

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Event Exhibition & Sponsorship Opportunities


RFID Journal LIVE!, produced annually in the United States and Europe since 2003, is the premier conference and exhibition of RFID buyers and sellers looking to connect with RFID products and solutions, information and education. RFID Journal will launch a series of summits in 2006 aimed at specific industries in an effort to inform end users about the particular issues and business cases associated with deploying RFID in a particular industry. The event schedule includes summits for the following industries: apparel and footwear, retail/consumer packaged goods, manufacturing, pharmaceuticals and aerospace. In addition, RFID Journal has introduced monthly webinars to further educate its audience and provide valuable new marketing opportunities for advertisers.

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Print Advertising Opportunities


RFID Journal magazine, published six times a year with occasional special issues, delivers an audience of 7,000 qualified RFID decision-makers seeking in-depth, mission-critical information to guide them in spending millions of dollars annually on RFID and related products. The 2006 RFID Journal Buyer's Guide to RFID Resources was published in May 2006 and provides business profiles and vital product details on 160 vendors of RFID and RFID-related technologies across 11 market segments. The annual guide is a critical resource in understanding and evaluating the latest RFID products, services and solutions.

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E-mail Newsletter Opportunities

RFID Journal publishes several weekly newsletters distributed globally, including targeted industry-specific newsletters for the retail/consumer packaged goods, pharmaceutical and manufacturing industries.

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Event Exhibitor

“The primary criteria for any show are the quality and the quantity of leads you can develop from your efforts on the floor. At FerriShield, we knew our EMC solutions could be the answer to many RFID challenges, and the remarkable RFID Journal LIVE! 2006 show proved it! We were delighted with the high level of both management and engineering personnel who visited our booth. These have been solid leads, not just literature browsers . . . We are returning in 2007!”
Dennis D. King
National Sales Manager
FerriShield, Inc.


Webinar Sponsor

“The RFID Journal webinar was one of the best marketing investments we made in 2005. Accu-Sort found that this webinar is an excellent avenue to interface with those in need of RFID solutions. Thanks to its advantage over traditional media organizations, the RFID Journal webinar reinforced our positioning as a complete RFID solutions provider in a most effective way.”
Jean-Pierre Gintrac
Product Manager, RFID
Accu-Sort



Online Advertiser

“The ad view rates are higher than we have experienced with other RFID-specific Web sites, and it was truly effective in driving traffic through to our site.”
Karen Jensen
Director of eBusiness
Printronix


Industry Profile

RFID Journal delivers the largest audience of qualified RFID decision-makers with the authority to purchase, representing the full range of industries, functions and company sizes (as per RFID Journal subscription data).

Our subscribers:


Have the authority to purchase RFID technologies

70% 

Work at companies that plan to purchase RFID technology within the next 12 months

57% 

Work at companies that plan to purchase more than $10 million in hardware, software and services over the next 12 months

35% 
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