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Technology Companies Create RAIN to Promote EPC UHF RFID Adoption

Founded by Impinj, Smartrac, Intel and Google, the organization will be operated under the umbrella of AIM and hopes to attract hundreds of members.
By Claire Swedberg

RAIN also promises to work closely with academia in the design and use of RFID, and to assist new companies seeking to launch solutions that would further benefit the RFID industry.

Diorio says he envisions RAIN as an association that will provide the types of services to the EPC UHF RFID industry that the Wi-Fi Alliance provides to the Wi-Fi sector, and that the Bluetooth Special Interest Group (SIG) brings to the Bluetooth industry. "I think UHF RFID is poised for fantastic growth," Diorio states, and RAIN will accelerate RFID adoption further, "to make RAIN as ubiquitous and as comfortable for consumers as Wi-Fi is today."

Chris Diorio, RAIN's chairman of the board
According to Halliday, the services that will be offered, such as a testing center and the development of tools to measure ROI from UHF RFID, are still conceptual. The group intends to identify how those services would specifically be provided during the coming year.

"The alliance will build on the prior momentum of UHF Gen 2 to drive the industry to the next level of acceptance," Halliday says. RAIN will charge an annual membership fee, which will vary according to whether businesses are already AIM Global members—if they are, they will receive a discount. The cost will also vary according to the size and revenue of the company joining. The organization will have a staff of employees, he says, and will house its operations at AIM's offices worldwide.

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