Big-ticket donors to the U.S. Ski and Snowboard Team are rewarded with a gold medallion from the U.S. Ski and Snowboard Association (USSA), enabling them to access nearly all American ski resorts. This year, the organization’s Gold Pass contains passive HF and UHF RFID inlays, compatible with all RFID-enabled ski lifts. The pass is a gold-colored medallion that a donor can wear around his or her neck, or carry in a pocket. Donors often comprise individual companies or groups that that may then share the pass with other organizations, or with their own employees or clients. When that happens, space becomes limited and the facilities are not compensated for the visits. Learn how the use of RFID ensures that the number of visits does not extend beyond the allotted 50.
Speaker:
Kate Klingsmith, Major Gifts Director, Rockies Division and Gold Pass Program, U.S. Ski and Snowboard Team Foundation