The Centre Pompidou, an art museum in Paris, France, is using a mobile phone system known as Smart Muse to attract young visitors to its new Teen Gallery. As part of a French national project supported by the Ministère de l’Economie, de l’Industrie et de l’Emploi, and the Direction Générale de la Compétitivité, de l’industrie et des Services, the objective is to put Near Field Communication (NFC) technology into consumers’ hands. The Centre Pompidou is employing RFID-enabled mobile phones to reach young visitors through the medium to which they are accustomed—social networking sites, such as Facebook and MySpace. In this session, learn how each phone the museum provides is equipped with an NFC RFID module and an antenna, and how passive 13.56 MHz RFID tags compliant with NFC standards are attached to posters and exhibits in the Teen Gallery. When a user moves his or her phone close to a tag, the handset will read that tag’s unique ID number. Using software residing on the phone, as well as on the server, the phone will access the server to download content related to that particular poster or exhibit, and display it on the handset’s screen.
Speaker: Mauricio Estrada Muñoz, Project Manager, Youth Programs, Centre Pompidou