Perdue Farms is deploying UHF RFID tags on its birds, with readers at chicken house pop-holes to track their movements in pastures and identify what conditions promote free-range activity. One of the largest producers of chickens for eating in the United States, Perdue generates 12 million broiler birds each week and is now reportedly the largest supplier of free-range chickens. The company is now six months into a project using RFID technology to track the behaviors of freewheeling birds so farmers can more readily encourage outdoor grazing. Gain an understanding of how Perdue is overcoming the engineering challenges of tagging and tracking the behavior of the chickens and is working with their farmers to encourage the chickens to spend time in pastures rather than inside chicken houses. Learn how expanding the volume of free-range chickens Perdue sells provides a higher-quality product, as well as providing a better lifestyle for the birds.
Speaker: Bruce Stewart-Brown, Senior VP of Technical Services and Innovation, Perdue Farms