Achieving Product Traceability: From Manufacturing Through Distribution to Product in the Hands of End Customers

Published: February 23, 2013

Milk tainted with melamine. Peanut butter contaminated with salmonella. Pharmaceutical drugs recalled after adverse effects are detected. Counterfeit products entering the supply chain. Today’s companies are under pressure to ensure the safety and integrity of their products, to comply with ever more strict regulations, and to act swiftly in the case of adverse unforeseen events. Traceability has become essential to protect your brand, your customers and your relationships. Learn how SAP enables end-to-end traceability, all the way from manufacturing inputs—raw materials, components, machines, labor and processes—through distribution and getting products into the hands of end users.

Speaker: Andres Botero, Senior Director, Solution Marketing, Auto-ID, Item Serialization and Traceability, SAP