Key Takeaways
- Pragmatic NFC Protect PR1311 lets consumers verify that a product is genuine, intact, and safe with a single smartphone tap, combining a unique locked serial number with real-time tamper detection across the full product lifecycle.
- Flexible and imperceptible to the touch, the chip embeds into packaging and curved surfaces to combat counterfeiting and tampering in high-risk sectors such as wine and spirits, pharmaceuticals, beauty, and baby and pet food.
Pragmatic Semiconductor has announced the launch of its new tamper detection product, Pragmatic NFC Protect PR1311.
Designed to help brands protect customers, safeguard product integrity, and strengthen reputation and trust, NFC Protect provides a simple way for consumers to verify that a product is intact, genuine and safe at every stage of its lifecycle.
Flexible and imperceptible to the touch, the new chip integrates seamlessly into products and packaging, including on curved surfaces, enabling brands to build trust while preserving aesthetics and maintaining consumer experience.
Why This Is Targeted at Combatting Retail Fraud
James Davey, SVP Sales, Business Development and Product Management at Pragmatic Semiconductor, said the new product is being offered as the value of global trade in counterfeit goods is estimated at almost half a trillion dollars annually, with the growth of e-commerce creating new opportunities for product tampering and fraud.
“Pragmatic NFC Protect PR1311 enables brands to invisibly embed authentication and data integrity throughout the product lifecycle, from production to consumption,” said Davey in a statement. “Our partners can now expand their product portfolios to provide customers with secure digital proof of a product’s status, giving consumers control and confidence wherever and however they choose to purchase.”
What are the Key Benefits of Pragmatic NFC Protect PR1311
Counterfeiting, tampering, and grey market diversion erode consumer confidence and brand reputation, and most critically, expose customers to potential harm. Sectors where product integrity is directly linked to consumer safety are most vulnerable to these growing problems, including wine and spirits, pharmaceutical and wellness products, beauty and cosmetics, industrial products, baby foods and pet food.
NFC Protect provides integrated sensing to detect tamper incidents, enabling consumers and brands to instantly verify a product’s status and seal integrity with just a tap of a smartphone. Key benefits include:
- Product safeguarding: provides clear, accessible proof of product integrity throughout the customer journey, helping reduce risk for consumers, retailers and brands while increasing transparency and trust across the supply chain.
- Brand protection: creates a persistent product identity through a unique serial number programmed and locked at manufacture combined with real-time tamper status to enhance traceability through the product lifecycle.
- Consumer experience: extends value beyond first-use verification by enabling ongoing, contextual consumer interactions tailored to the product’s tamper status, delivering a richer, long-term brand engagement.
- Sustainable intelligence: manufactured using advanced low-carbon production technique, NFC Protect combines sustainability, cost efficiency, and mass market scalability to enable brands to rapidly deploy protection across more products and markets.
Avery Dennison on Partnership
Avery Dennison is a global leader in materials science and digital identification solutions and a strategic investor in Pragmatic. Mathieu De Backer, the company’s VP of Intelligent Labels Innovation, noted the future of connected products depends on more than proving authenticity – confidence and integrity are required throughout each stage of the supply chain.
“NFC Protect has the potential to unlock a new generation of trusted, intelligent packaging and products,” said De Backer. “As a long-term strategic partner of Pragmatic Semiconductor, we’re excited to explore how this pioneering innovation can make item-level tamper detection accessible at true mass market scale.”