Key Takeaways
- Pricer used Groceryshop 2026 to position the shelf edge as a performance driver, showcasing Pricer Avenue, a battery-free, modular display platform that turns promotional zones, end-caps and feature bays into larger digital canvases.
- A live-store study at East of England Co-op found Pricer Avenue lifted sales by an average of 2.2%, reaching 4.8% with brand logos, while helping shoppers spot promotional bays 43% faster.
Pricer recently showcased how connected in-store technology can help grocery retailers improve store performance and create more engaging shopping experiences at
At the center of the experience at Groceryshop 2026 was Pricer Avenue, a battery-free, modular shelf-edge display platform designed to bring greater visibility and impact to promotional zones, end-caps and feature bays. The platform allows retailers to create larger digital displays while continuing to communicate clear pricing and essential product information at the shelf.
Pricer Avenue’s powered communication rail and snap-on, snap-off labels enable individual displays to be combined into larger “Floating Canvases.” Retailers can use these digital canvases around particular categories, promotions and branded zones, creating more flexible ways to communicate with shoppers at the shelf.
What Makes Pricer Avenue Different at the Shelf Edge
The shelf edge was part of a broader connected store ecosystem that demonstrated its cloud-based platform for managing pricing, promotions, store tasks and operational insight across anything from a single store to an international retail estate.
“The results provide compelling evidence that the shelf edge can do much more than communicate an accurate price,” said Magnus Larsson, CEO of Pricer in a statement. “Used creatively in the areas where retailers most need to attract attention, it can help shoppers find promotions more quickly, strengthen brand communication and deliver measurable sales growth.”
What The Grocery Retail Pilot Found
The commercial impact of high-impact shelf-edge displays was recently demonstrated in a pilot at two East of England Co-op supermarkets. Conducted with Retail Academics across 66 products, the research found that Pricer Avenue installations increased sales by an average of 2.2%, with uplifts reaching 3.8% when product imagery was incorporated and 4.8% when displays featured brand logos.
The two-week study at the retailer’s Broke Hall and Heath Road stores found that shoppers identified promotional feature bays 43% faster when Pricer Avenue was installed. In a direct comparison, 90% of participating shoppers said the high-impact Pricer Avenue display would make them more interested in buying from the shelf.
“We think that Pricer Avenue is going to be a game changer for us,” said Rob Smith, Technology Officer at East of England Co-op.
Connecting The Shelf To The Wider Store
By providing one platform for the electronic shelf label ecosystem, Pricer Plaza gave retailers greater visibility and control while supporting faster and more consistent execution across their stores.
Pricer showcased SmartTAG Color as well, featuring vibrant four- and six-color e-paper displays, sub-second updates, LED alerts and up to 10 years of battery life. SmartTAG Color can guide colleagues to the correct shelf location, support replenishment and markdown activity, and allow promotions and brand messaging to be updated without slowing store operations.
Together, these solutions demonstrate how digital shelf-edge technology can support both shoppers and store teams, connecting communication at the shelf with the operational processes behind it.