Key takeaways
- Continuous shipment tracking is becoming more practical because Reelables can extend label visibility beyond owned facilities through Hubble’s global gateway network.
- The partnership lowers tracking costs by avoiding GPS, cellular hardware, SIM cards, and carrier fees while still providing location and condition data.
Reelables, a maker of printable smart labels for tracking cargo and inventory, is partnering with Hubble Network to extend label visibility beyond Reelables-enabled facilities and infrastructure.
Hubble’s has over 100 million gateway network across 170 countries that keeps Reelables labels continuously visible through every stage of their transit journey. Reelables’ smart labels are ultra-thin, printable, and disposable, designed to run through standard barcode printers and attach directly to cargo, pallets, and parcels.
The labels report location and condition data as items move through supply chains. The Hubble partnership extends that same detection into the gaps between owned infrastructure, giving Reelables a continuous read on tagged items in transit.
How Does the Hubble Partnership Extend Cargo Label Visibility?
Supply chain visibility is at a turning point for, said Alex Haro, co-founder and CEO of Hubble Network.
“Bluetooth networks have reached the scale and coverage needed to track shipments continuously, without adding cost or complexity to Reelables’ labels,” said Haro in a statement. “That means enterprises can finally get visibility the moment cargo leaves a facility, at a price that makes tracking every shipment practical.”
Why Is End-to-End Shipment Tracking More Practical Now?
For logistics providers, retailers, manufacturers, and multi-site enterprises, that visibility means fewer blind spots once a shipment leaves a facility. Through the partnership, cold chain and perishables, freight forwarding, warehousing and distribution, and high-value goods gain the same advantage: instant notifications the moment cargo arrives, is delayed, changes condition, or deviates from its expected route, all backed by timestamped location and condition data. Key benefits include:
- Continuous tracking on-site and off-site
- Extended coverage via Hubble’s gateway network
- Unified visibility through Reelables’ platform with direct integration into existing operational workflows
- Lower device cost: no GPS or cellular hardware required in the label
- Lower operating cost: no SIM cards, data plans, or carrier fees for Bluetooth-enabled labels
- Condition and real-time location data reported together
“There’s a new category of shipment tracking,” said David Stanton, Co-founder and CEO of Reelables. “It’s a fraction of the cost of cellular trackers and doesn’t require infrastructure like RFID. Partnering with Hubble adds over 100M devices around the world that work to locate cargo tracked with our smart labels.”
Extended connectivity through Hubble’s network is available to Reelables customers now.