Time to Shine

By Mark Roberti

Companies around the world are pitching in to help those in need.

Years ago, when radio frequency identification (RFID) technology first got people's attention, privacy advocates took advantage of the public's ignorance to promote scare stories. Companies would sell you stuff with tags in it and track you via satellite, they claimed. Those who opposed RFID as a "Big Brother" technology shared the view that all businesspeople are evil (or at least amoral) and, therefore, they would use the technology for malevolent ...

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