The RFID Marketer’s Handbook

By Admin

Smart Strategies for Finding Potential Buyers and Converting Them Into Customers

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Sample chart: John Hull



TABLES AND CHARTS:


• The technology adoption life cycle


• Has your company deployed an RFID system, or does it plan to do so within the next 67 months?


• How much time elapsed between when you began researching RFID and when you deployed or plan to deploy?


• How did your company become interested in RFID technology?


• Adoption trends by industry


• Where RFID technology buyers live


RFID Journal readership by industry


• Size of end-user companies, by number of employees


• Individuals involved in RFID purchasing decisions, broken down by functional area


• Does your company have a team responsible for RFID?


• How are RFID purchasing decisions made?


• Applications in which end users are interested


• Potential market size today


• Which types of events have you attended in the past three years?


• How did you personally get involved in RFID at your company?


• How do you or the people within your company responsible for making RFID decisions obtain information about the technology?


• Where technology buyers get information


• Moore’s theory in a nutshell



Sample chart: John Hull



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