Building Brands In-store With the Internet of Things

By Doug

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The opportunity for embracing the Internet of Things (IoT) is extensive, and this rapid-fire session will explore recent case studies, including a large-scale deployment of NFC-enabled wine bottles for one of California's most famous vineyards, a sustainability behaviour change programme for Unilever and an innovative augmented reality case study from The Absolut Co. that drove a 300 percent year-over-year (YOY) sales increase. In this session, Camer...

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