Beyond Inventory Management: RFID in Visual Merchandising

By Mark Roberti

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Tracking retailer inventory levels and out-of-stocks is among the most frequent uses of radio frequency identification. One Italian men's clothing retailer has completed a successful pilot using the technology to provide visibility into how well its merchandise performs at specific store display locations. The retailer tracked what was displayed in each area of a store, then compared the net profit from the sale of each piece of merchandise against the cost of displaying that item. Key takeaways: Understand how the RFID tag reads, as well as the data culled from those read events, enabled the firm to optimize its merchandizing in the store. Learn how the test-site stores, using the RFID data to better manage their displays, achieved an increase in sales.
Speaker: Dr. Antonio Rizzi, Full Professor, Industrial Logistics and Supply Chain Management, University of Parma