RFID Journal LIVE! on PBS

By Mark Roberti

A recent documentary about RFID technology featured the world's premier RFID event.

Last year, when we held RFID Journal LIVE! 2007 in Orlando, Maryland Public Television (MPTV)—an affiliate of the Public Broadcasting Service (PBS)—sent a camera crew to shoot footage of the event to be included as part of an episode for a new documentary series entitled The Transformation Age.

At the time, I was a bit nervous, as most TV producers tend to look at radio frequency identification as something they can portray as a Big Brother technology. Ultimately, however, we agreed to let the producer and a film crew in.

The episode, now available online, was called "Lesson 4: Revolutionary New Technologies." I was interviewed extensively for the production, but somehow all of those great scenes ended up on the cutting room floor.

No matter, though. MPTV has put together a terrific piece that not only highlights RFID Journal LIVE! as the center of the RFID industry, but, more importantly, portrays RFID as what it is: a new technology that is delivering benefits to businesses and consumers in novel ways.

I encourage you all to take a look, because it's a rare example of the media not distorting RFID technology into something it isn't.