—Frustrated in California
It is one of the weaknesses of our industry that we have not built simple solutions for specific applications. Most of the applications of which I’m aware are generic and fairly complex. They attempt to do a lot in an effort to cover a broad swath of the market, rather than performing a simple task well. I think there is a real market opportunity to create something simple and easy to deploy for asset tracking. Someone might already have a simple asset-tracking solution. If you do, please post information below so that Frustrated will be frustrated no more.
—Mark Roberti, Editor, RFID Journal
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