Gooee, Lumicenter Lighting Bring IoT Platform to Brazil

By Edson Perin

The two companies are partnering on an intelligent lightning solution powered by the Internet of Things.


Intelligent lighting startup Gooee, the creator of the first full-stack cloud-based platform that connects lighting suppliers to the Internet of Things, has expanded its international reach to South America. A partnership with Lumicenter Lighting, a provider of conventional and LED lighting solutions located in Paraná, Brazil, has made this partnership possible.

The agreement with Gooee, a U.S.-based company, will allow Lumicenter to integrate and develop the IoT concept into its lighting products. “We understand that the future of lighting is closely linked to the IoT,” says Thiago de Salles, Lumicenter Lighting’s chief marketing officer. “So we’ve been studying, for some time now, what the possibilities would be to enter this market. Partnering with Gooee has shown us a very interesting alternative.”

Lumicenter Lighting’s Thiago de Salles

Once connected to the Gooee ecosystem, Lumicenter’s manufacturing, shopping mall, retailer, hotel and home-industry customers will have a portfolio of indoor and outdoor lighting solutions that, according to the company, will offer greater functionality at a competitive cost. Among the possibilities are improved lighting control, power management, LED analysis and beacon management for proximity marketing in retail applications.

With the platform developed by Gooee, de Salles says, “We will be able to offer solutions and services of great value for our clients in Brazil, besides the possibility and opportunity to be one of the pioneers in offering solutions of connected lighting in that country.”

“We believe there are a number of opportunities to generate value” for customers, de Salles says. “For example, through Gooee’s platform, our customers can, in addition to having exceptional control over the use of electricity in lighting, innovate the way in which data relevant to important business decision-making is collected. ”

Among the solutions that will be offered, and which are not currently available in the region, are some connected-lighting systems, de Salles says—which will primarily be made available in Europe and the United States. “Some are still undergoing testing with pilot installations, and others are already being offered to the market,” he states. “In Brazil, we have not yet had official news of the availability of connected lighting systems.”

Regarding costs, de Salles notes, there will initially be expenses related to the hardware that will be integrated into the lighting equipment, along with an additional cost per connected node. “In addition to being a disruptive technology,” he says, “the business model is also disruptive, so we’re looking at how best to deliver it to the market.”

Gooee’s technology, de Salles says, is designed to manage high-volume transaction data from local environments, and to provide a platform for developing applications and data visualizations. The company promises to develop and deliver innovative services to its customers in any industries, he adds.