RFID Journal Virtual Event

Virtual Events Mar 06, 2024

Digital Product Passport: Increasing Sustainability and Reinforcing the Power of Smart Packaging 2024

March 06, 11:00 am - 1:00 pm

In Partnership with IoP Journal

Worldwide, the need to consider the entire lifecycle of products, from production to end-of-life disposal, and to address all processes related to materials sourcing, production, and supply chain management has underscored the importance of digital product passports (DPP). Automating supply chains leads to improved operational efficiency and higher profitability. Internet of Packaging (IoP) technologies, such as RFID, barcodes, QR codes and digital printing, have already been understood and adopted, and are now beginning to emerge with new competitive market advantages. Learn how the use of DDP can assist organizations to capture sustainability data in a standardized, comparable format, while  working together with stakeholders towards a circular economy. Hear how such technologies provide product authenticity, sustainability and powerful consumer experiences, in addition to a measurable return on investment.

11:00 AM
Welcome and Introduction

11:05 AM
Digital Product Passport Reinforces the Power of Smart Packaging Smart Packaging Technologies: RFID, QR Codes and Digital Printing
The world of smart packaging was transformed in 2022 when the European Union established a timeline for adapting products to the new Digital Product Passport (DPP) rules. The EU also issued deadline for reaching the mandatory status of “circulation” through production lines of products to be sold in Europe. In this session, hear how the DPP concept reinforces smart packaging as a set of tools that integrate global technological solutions for tracking, authenticity, sustainability, and customer experience. Also learn how the first smart packaging center in the Southern Hemisphere, Sincpress, is pioneering the way in Brazil by creating conditions, disseminating ideas and implementing circular economy solutions. Speaker: Edson Perin, Founder and Editor, IoP Journal

11:40 AM
Liquor Company Uses NFC to Ensure Product Authenticity
Brazilian liquor producer Roma is employing Near Field Communication technology to connect shoppers with its Cachaça Roma brand and enhance the customer experience. Cachaça, Brazil’s national spirit, is a distilled beverage produced exclusively in the country, and it is used to make the nation’s most famous cocktail, the caipirinha. The firm chose an NFC-enabled solution that would facilitate traceability and thereby eliminate the risk of the drink being counterfeited, and that would provide security to the product’s consumers. Learn how technology is helping Roma to better understand its customers’ consumption habits. Speaker: Rodrigo Pedroso, CEO, Grupo RodrigoPedroso

12:05 PM
RFID Drives Sustainability Solutions
Sustainability is on the agenda of today’s companies and consumers. According to market studies, there was an increase of 22 percentage points during the COVID-19 pandemic regarding the importance of sustainability as a crucial item in the choice of a brand by buyers, which now reaches 55 percent of consumers. Learn how RFID has helped companies in various sectors, including food, to achieve a regenerative retail economy.

12:35 PM
Pharmaceutical Industry Serializes Drugs in Brazil
The Brazilian National System to Control Medicines (SNCM) focuses on guaranteeing product authenticity, a worldwide problem prevalent in the pharmaceutical and healthcare industries. GS1 Datamatrix technology is in use throughout the country following a National Health Surveillance Agency (Anvisa) mandate. Pharmaceutical products are being monitored in supply chains, from manufacturing to consumption. This session will feature a discussion by several drug companies from around the globe that are testing the system and intend to adopt RFID and other smart packaging technologies.

12:55 PM
Closing Remarks

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