RFID Journal Virtual Event

Virtual Events Nov 02, 2023

Smart Packaging: Revolutionizing the Link Between Manufacturers and Consumers

November 02, 11:00 am - 1:00 pm

In Partnership with IoP Journal

Automating supply chains leads to improved operational efficiency and higher profitability. Internet of Packaging (IoP) technologies, such as RFID, barcodes, QR codes and digital printing, have already been understood and adopted, and are now beginning to emerge with new competitive market advantages. Inventory control, authenticity, security and the customer experience are just part of what the IoP has begun to provide. Learn how IoP technologies can provide information that a consumer needs to know before purchasing a particular product, and how they can enhance the customer relationship and reveal data about a wide variety of concerns. Hear how such technologies provide product authenticity, sustainability and powerful consumer experiences, in addition to a measurable return on investment.

11:00 AM
Welcome and Introduction
Speaker: Debbie Hughes, Sr. Editorial Director, Events, RFID Journal

11:05 AM
Smart Packaging Technologies: RFID, QR Codes and Digital Printing
Smart supply chains are leading to smart packaging opportunities. Information regarding companies’ and products’ sustainability is among the benefits of manufacturer and consumer interaction offered by smart packaging solutions. The precious time during which consumers have a product in their hands, in front of a store display or at their tables, can be converted into more consumption and increased customer experience and satisfaction.

11:40 AM
Liquor Company Uses NFC to Ensure Product Authenticity
Brazilian liquor producer Roma is employing Near Field Communication technology to connect shoppers with its Cachaça Roma brand and enhance the customer experience. Cachaça, Brazil’s national spirit, is a distilled beverage produced exclusively in the country, and it is used to make the nation’s most famous cocktail, the caipirinha. The firm chose an NFC-enabled solution that would facilitate traceability and thereby eliminate the risk of the drink being counterfeited, and that would provide security to the product’s consumers. Learn how technology is helping Roma to better understand its customers’ consumption habits.

12:05 PM
RFID Drives Sustainability Solutions
Sustainability is on the agenda of today’s companies and consumers. According to market studies, there was an increase of 22 percentage points during the COVID-19 pandemic regarding the importance of sustainability as a crucial item in the choice of a brand by buyers, which now reaches 55 percent of consumers. Learn how RFID has helped companies in various sectors, including food, to achieve a regenerative retail economy.

12:35 PM
Pharmaceutical Industry Serializes Drugs in Brazil
The Brazilian National System to Control Medicines (SNCM) focuses on guaranteeing product authenticity, a worldwide problem prevalent in the pharmaceutical and healthcare industries. GS1 Datamatrix technology is in use throughout the country following a National Health Surveillance Agency (Anvisa) mandate. Pharmaceutical products are being monitored in supply chains, from manufacturing to consumption. This session will feature a discussion by several drug companies from around the globe that are testing the system and intend to adopt RFID and other smart packaging technologies.

12:55 PM
Closing Remarks
Speaker: Debbie Hughes, Sr. Editorial Director, Events, RFID Journal

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