Bob Basmadjian has more than 15 years of media experience. From 1989 to 1992, he served as the associate publisher of Automatic ID News. In 1993, he helped launch Data Capture Reseller and Retail Systems Reseller, as a sales manager for Edgell Communications. Mr. Basmadjian has an extensive advertising and public relations background, servicing clients in the information technology, financial and hospitality industries. As the founder and principal of Spectrum Marketing & Communications, he has focused his efforts primarily on supporting the marketing and communications needs of information technology providers, industry associations and trade media organizations. He has lectured at CMP Publications’ Channel Advocate Workshop on Effective Co-Op/MDF Strategies, and has been a guest columnist for ID Systems’ Industry Scan newsletter.
