RFID Enhances Brand and Makes Friends for Beverage Company

By Doug

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A beverage company has launched a new cup that automatically adds friends on Facebook when those with accounts clink glasses. Every time two cups clink, the cup holders become friends on the social-media site. Each cup contains an RFID chip that becomes activated before it is filled the first time, by scanning a QR code that will associate the cup with that person’s Facebook account. When two cups are in contact, their RFID chips connect and automatically exchange friend requests between the two cup holders, and a red LED serves as confirmation that the cup holder has a new friend. Learn how the beverage company is using the technology to enhance brand activation and increase interaction between consumers.