Evenko, a large-scale concert promoter and a major festival producer, successfully used Near Field Communication technology to create a heightened, connected, interactive and social media-worthy environment at Osheaga, Canada’s largest music festival. The firm created Osheaga Play, a program that included an online registration platform where festival goers could connect their social-media accounts via multiple touch points onsite, including photo, contesting and sponsor kiosks. Hear how the company integrated the technology into its ticketing system to provide faster access control and significantly reduce fraud, and how it used a cashless pass to provide a seamless experience.
