Jewelry Company Uses RFID to Engage Shoppers, Increase Sales

By Doug

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A jewelry company has launched a multi-store pilot of a radio frequency identification solution enabling retailers that sell their jewelry to automatically display information about merchandise that customers asked to see, and allowing those shoppers to share the items’ images after making a purchase. Store management can collect data regarding sales-floor behavior, including which items have been viewed, the percentage that were purchased and employees’ sales rates. The technology is intended to provide shoppers at brick-and-mortar stores with the advantages they can gain during online shopping—such as easy access to data about a product and the ability to scroll to similar items before making a purchase. Learn how the system can be installed at any of the approximately 180 retailers that sell the firm’s products, upon their request.