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RFID Captures Each Time Guests Throw in the Towel

A passive UHF RFID system from Towel Tracker enables health clubs, hotels and other businesses to track towels or other objects borrowed and returned, thereby reducing the loss of those items.
By Claire Swedberg
The technology is currently being used by health clubs, as well as hotels, Molewyk reports, and Towel Tracker is in discussions with companies from a variety of other industries regarding the technology, including airline companies and oil and gas firms. He declines, however, to provide details about how the system might be used in these cases.

A business can buy the Towel Tracker software and integrate it with its own back-end system—or, for a fee, the company can lease a hosted version of the software.

Towel Tracker's Steven Molewyk
For Avi Resort and Casino, the solution provides a return on investment, by ensuring not only that towels are not lost, but also that they are always stocked when needed. There have been other unforeseen benefits as well, Johnson says. Since the temperature by the Nevada resort's pool is regularly above 100 degrees, the resort needed to install a cooling unit to ensure that the computer didn't overheat. This unit cools not only the computer, but also the towels. Guests have been complimenting the resort regarding the pleasantly cooled towels they obtain from the device, he says. "They come to us saying, 'I love these chilled towels,'" he states. In addition, the resort's staff no longer must spend part of each shift picking up soiled towels discarded in the pool area.

Although Johnson says he expected guests to consider the Towel Tracker device an inconvenience, it has had the opposite effect—not simply because the towels are cooled, he says, but also because it's easy to obtain and return them. If anything, he adds, the guests find it amusing.

"When I first heard about the idea of Towel Tracker, I was completely against doing it," Johnson states. "Now, I think it's absolutely the greatest thing."

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