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Highlights from Baird's RFID Monthly for July

Baird has published the July edition of . The 20-page document is a worthwhile read for anyone requiring an overview of the industry's last 30 days. For those without time to do so, we have reprinted here the report's summary.
Jul 20, 2009This article was originally published by RFID Update.

July 20, 2009—Wealth and asset management firm Robert W. Baird & Co. has published the July edition of RFID Monthly. Baird has given RFID Update permission to reprint the Key Developments section (below), which offers the report highlights. For those wanting more detail, the complete 20-page document is available free here. Following are highlights:
  • Security Increasingly Addressed. The Security Research Group released a white paper on RFID tag security, concluding that some existing security aspects are adequate for several of today's applications. However, the group also placed meaningful emphasis on identifying applications where establishing greater security is needed. Recall, one of our key tenets on privacy is that the market will drive increased security, and we view this program as identifying how the security market has moved forward. We also note in this edition that the Container Centralen implementation developed an important security solution to reduce cloning.
  • Survey Suggests Bottoming in Broader Automated Data Capture Market. Our quarterly reseller survey suggested improvement in the June trend versus our March survey. We believe that the improvement primarily stems from increased sales of parts and supplies, and from some smaller new projects moving forward. Reseller optimism improved as pipelines continue to build, particularly for warehouse, asset, and inventory management applications. The survey suggests mobile computing, printers and software are key technologies to deliver these applications. We also note a meaningful interest in RFID.
  • Increased Solution Development and Applications. We are seeing a wider variety of RFID solution offerings, which are being used to sell a particular service offering or to improve an existing operation. In this edition, we cover new solution offerings by Datamars for industrial laundry (solution is sold to improve existing operations) and Ambient ID for specimen tracking (solution is offered as a service to improve existing operations). We also cover returnable assets, automotive, apparel and product verification applications that are adding real value.

Download the full Baird RFID Monthly
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